Community Outreach & Relations

PRTA provides comprehensive professional development sessions with and emphasis on cultural competency.  Our Community Relations/Outreach and technical assistance support services have been used statewide and include best practices, current skills, and standard policies for our clients. 

Our major outreach efforts have helped our clients reach local decision-makers, stakeholders and the public with a message of working together to meet current and future community needs while preserving our quality of life for future generations.

Our Purpose

Concerned about the lack of education, training, and research related to disenfranchised communities, such as people with disabilities, communities of color, and sexual minorities, the founders committed to building an organization that involved and empowered members of these communities to improve knowledge of and enhance services for them. Current Clients include:

• California Endowment
• State of California Department of Alcohol and Other Drugs Programs,
• Tobacco Related Disease Research Program (TRDRP),
• Substance Abuse and Mental Health Services Administration (SAMHSA)
• US Department of Health and Human Services.
• Equal Rights Advocates
• Governor’s Office of Criminal Justice Planning
• Santa Clara County Department of Alcohol & drug Programs
• California Health Care Foundation
• Contra Costa County United Way
• City of Oakland Community Action Agency
• Mayor of San Francisco Office of Children, Youth and Their Families
• San Francisco/Marin Chapter of the YWCA
• Booker T. Washington Community Center
• Urban Habitat
• Food First
• East Oakland Boxing Associate
• The Safe House of Alameda County

Community Relations & Outreach Collaborative

Foreseeing the need to establish formal Community Relations/Outreach and technical assistance support for various agencies, PRTA sought out well established social service Community Relations/Outreach providers to meet the needs of our clients.  Hence, the creation of the PRTA Training Collaborative, which consists of PRTA and WD Global Bridge.

This team provides Comprehensive Community Relations/Outreach Services for the following:

Members of our collaborative worked with private and government development teams to develop, finance and construct housing, commercial retail, and large government facilities.

In addition, the collaborative is has longstanding relationships with local government officials, businesses and many community based organizations whose partnerships and professional affiliations target the Oakland, Alameda County region, as well as San Francisco and the Greater Bay Area.

PRTA is certified as one of Alameda County’s Small Local Emerging Business (SLEB). 

Capacity

As we have a consortium of independent specialists and consultants, PRTA has the ability to expand the Community Relations/Outreach Collaborative to accommodate our client’s needs. 

We are capable of increasing our service delivery staff at a moment’s notice.

Our Approach

We work closely with our clients to target the following areas of a Community Relations/Outreach Plan for which we have specialized expertise.  Our Community Relations/Outreach is a turn key approach which is tried, proven and successful.  Public support and participation have been the key factors to the success of our projects. Our comprehensive public outreach programs include comprehensive government relations, organizing community meetings, briefings and performing field work.

• Adult & Aging/Senior Community

• Disabled Community

• LGBT Community

• Affordable Housing/First Time Homebuyer Community

• Local Business and Employment Community             

• Local Decision Makers

• Community Based Organizations

Basic but Succinct Strategy

DEVELOPING COMMUNITY BENEFITS INITIATIVES THAT DEMONSTRATE GOODWILL AND ALLOW THE COMMUNITY PARTICIPATE IN SUPPORT AND APPROVAL OF PROJECT AND PROGRAMS

• Outreach Meetings For Specific Stakeholders
• De-Briefings With Effected Local Decision Makers
• Convening Stakeholders For Public Meetings And Milestones

Community Relations & Outreach Management

PRTA acknowledges that the multi cultural approach for communicating the various aspects of the development process are not a challenge to overcome, but rather represent opportunities for the public at large, specifically the cities of Oakland, San Francisco and our clients to learn from each other 

We conduct stakeholder meetings for the general public, the business community, property owners and residents of various communities. Our Community Relations Team and Facilitators are seasoned professionals, knowledgeable and viewed as credible to present community benefits and challenges to be overcome.

Successfully implementing this approach requires creating opportunities for stakeholders to build strong relationships.  This is done through a strategy that involves creating forums that bring disparate groups together to develop a common vision and values.  It is through developing common ground among stakeholders that a platform can be established to build consensus for projects and programs.

Building a credible relationship with the project community is essential to ensuring positive momentum. This begins by communicating the appropriate messages to key stakeholders.

PRTA Highlight:

Staff, Consultants, and Constituencies:

PRTA provides innovative Community Relations and Outreach assistance to our clients. The staff and consultants are experienced professionals averaging more than 20 years in the field cultural competency and training. We understand and work with many different constituencies, enabling PRTA to effectively reach out to:

• The Aging Community
• Multi-cultural Communities
• LGBT Populations
• MBE/WBE/DBE Businesses
• Youth Communities
• Persons with Disabilities

| click to read more |